Event Name:
Type of Event:
Event Series
Event Organizer:
Focus Events
Position on festival:
• Graphic Designer
Period of Involvement:
2024 – Present
About Campus Experience:
Campus Experience is a series of unique events hosted in diverse locations such as museums, parks, and historic courtyards. Designed to blend culture, music, and social interaction, each event offers an immersive experience in an unexpected setting.
Key Tasks
Versatile Branding for Unique Events
The goal was to create a concept that is both memorable and relevant to the target audience - people who attend electronic music events.
The visual identity needed to capture the boho-inspired atmosphere, incorporating elements like palm trees and organic shapes while remaining flexible enough to adapt to different color schemes and event themes.
The challenge was to design something distinctive yet versatile, allowing it to seamlessly blend with various settings while maintaining a recognizable and cohesive aesthetic.
From Digital to Reality:
Crafting a Memorable Identity
Logo - The Core of the Identity
The logo was designed to be simple, bold, and instantly recognizable across all platforms, from social media to real-life event spaces. With a clean “Campus” text mark placed over a strong yellow circle on a black background, the focus was on creating a high-contrast, high-visibility identity that stands out in any setting.
Its purpose was to be easily readable and eye-catching, whether in photos, videos, promotional materials, or at the event itself. The simplicity of the design ensures that it remains memorable while seamlessly integrating into different visuals, making it a signature element across all branding efforts.
Print Design - A Signature Visual Element
The print was designed to bring consistency to every event, acting as a key element that visually ties everything together. It serves as a distinctive background that blends seamlessly into promotional materials, stage visuals, merchandise, and event decor.
By maintaining a strong, recognizable aesthetic, the print helps ensure that every touchpoint - from social media to the event space itself - feels unified and instantly associated with the brand.
Motion graphics played a key role in bringing the brand to life across event screens and video production. Designed to be bold, eye-catching, and seamlessly integrated, these animations enhanced the atmosphere of the event while maintaining a consistent visual identity.
From animated logos and transitions to custom visuals for stage screens and promotional content, motion graphics helped create an immersive and engaging experience, reinforcing the brand’s presence both online and at the event itself.