Event Name:
Type of Event:
Festival
Event Organizer:
Focus Events
Position on festival:
•Art Director
•Graphic Designer
•Video&Motion production
Period of Involvement:
2018-2024
About Focus in the Park:
Focus in the Park is a vibrant annual music and arts festival held in Sibiu. The event brings together a dynamic mix of local and international artists, offering attendees a unique blend of live performances, creative workshops, and immersive experiences. Organized by Focus Events, the festival aims to create a space where culture, creativity, and community converge.
Key Tasks
Brand Identity Through Color
Since 2018, one of my key responsibilities has been establishing the festival’s
brand identity.
A central part of this process was finding a color that could highlight the uniqueness and atmosphere of the event.
After years of experimentation and searching for the perfect solution, I introduced pink - a color that has always been my favorite.
It became the festival’s signature, enhancing the recognizability of posters and visuals, and creating a vibrant, cohesive branding experience throughout the event.
Color Is Key
Color plays a crucial role in creating a recognizable and memorable brand identity.
For festivals, the color palette is especially significant: it sets the mood, forms associations, and helps people instantly identify the event.
A consistent color scheme allows the city to be “painted” in the festival’s hues, heightening anticipation and attracting potential visitors.
This approach not only makes promotional materials vibrant and dynamic but also creates a cohesive visual experience that lingers in memory long after the event concludes.
From Social Media to Merch:
The Full Spectrum of Festival Graphics
Social Media Graphics
Every year, I create a variety of graphic materials for social media, including the main festival posters that are used for event announcements and to attract public attention. I also design sale announcements, which help to draw more visitors and increase audience engagement.
An important part of my work is creating graphics for events within the festival, news, and publications about which artists will perform and what exciting activities are to be expected. This requires careful design to ensure each post is eye-catching, informative, and in line with the overall theme of the event.
Printed Materials and Signage
Each year, the volume of printed materials increases. I create prints for fences that enclose the festival grounds, as well as signs within the event to help visitors navigate. Designing the festival map is another important task, allowing people to plan their time and movements around the venue. I also create badges for participants and staff, as well as the concert schedule so guests can keep track of the performances. All these elements help organize the festival and provide the necessary navigation for the comfort of the guests.
Merch and Wristbands
Merch and wristbands play an important role in conveying the festival’s atmosphere. Each year, I design new merch items such as t-shirts, bags, caps, and other products that become part of the festival’s identity. Wristbands worn by all visitors also help differentiate them by access type and create a sense of unity and involvement in the event.
Equally important is the creation of motion graphics used on screens throughout the festival. This helps add energy and liveliness to the atmosphere, while also providing real-time information about ongoing events. Motion graphics are created not only for advertising purposes but also for the screens inside the festival, where they are used to present the artists and provide notifications about various events.
Motion Graphics
Printed Materials and Signage
Merch and Wristbands
Motion Graphics
Social Media Graphics
Growth
of the Work
Volume
With the festival’s growth each year, the volume of materials I create also increases. In 2024, the number of graphic units I produced surpassed 450 items. This includes both digital materials for social media and screens, as well as physical elements such as printed materials and merch.
I am truly grateful to Focus Agency for giving me the opportunity to work on this festival. This experience has allowed me to gain deeper insight into the complexities of organizing large-scale events and has significantly enhanced my professional skills. Working on the festival has taught me to make decisions faster and improve the quality of my work, even under tight deadlines. This project has been an important milestone in my professional growth and continues to inspire me
to develop further.