Event Name:
Type of Event:
Festival
Event Organizer:
Focus Events
Position on festival:
•Art Director
•Graphic Designer
•Video&Motion production
Period of Involvement:
2023 - Present
About SunBreak Festival:
SunBreak Festival is an annual music event in Sibiu, Romania, taking place in Sub Arini Park. It brings together a diverse lineup of local and international artists, creating an immersive experience with live performances and interactive activities. Beyond the music, the festival offers outdoor film screenings, food courts, and art installations, making it a dynamic cultural gathering.
Key Tasks
SunBreak Festival Logo – Bold, Modern, and Versatile
The SunBreak Festival logo was designed to be bold, modern, and highly recognizable, ensuring strong visibility across both digital and physical applications. The typography is clean and impactful, with a strong emphasis on the name to enhance brand recognition.
A key element of the logo is the “SB” monogram, featuring soft, curved shapes with a vibrant gradient. The warm and cool color transitions reflect the energy of the festival, symbolizing the connection between music, atmosphere, and the overall experience.
The logo adapts seamlessly to various backgrounds, from merchandise and promotional materials to digital content and stage visuals, ensuring a strong and cohesive brand presence.
Color Palette – Vibrant and Energetic
The SunBreak Festival color palette was designed to evoke warmth, energy, and movement, reflecting the dynamic nature of the event. The primary gradient transitions between warm orange, red, and pink hues to cool purples and blues, creating a sense of depth and vibrancy.
This combination symbolizes the transition from day to night, capturing the essence of an open-air summer festival where music and lights transform the atmosphere. The colors are bold yet flexible, allowing seamless adaptation across merchandise, signage, social media, and stage visuals, ensuring a visually cohesive experience that remains striking in any context.
From Social Media to Merch:
The Full Spectrum of Festival Graphics
Social Media Graphics
The SunBreak Festival social media design was built to create a strong, dynamic, and visually cohesive identity across digital platforms. A key aspect of the visual approach was incorporating elements from the logo as decorative design components, reinforcing brand recognition and ensuring a unified look across all content.
The festival’s signature vibrant gradients, bold typography, and abstract shapes were used in event announcements, artist lineups, motion graphics, and promotional visuals to maintain a recognizable and engaging aesthetic.
Printed Materials and Signage
Print materials and signage were essential in maintaining a cohesive brand presence throughout SunBreak Festival. From posters, wristbands, and flyers to stage banners and directional signs, every piece was designed with bold typography, vibrant gradients, and abstract logo elements to reinforce the festival’s identity.
Wayfinding materials, including entrance signage and schedule boards, combined functionality with strong branding, ensuring clear navigation while keeping the festival’s visual identity consistent across all touchpoints.
Merch – Wearable Festival Identity
The SunBreak Festival merchandise was designed to extend the festival’s identity beyond the event itself. From t-shirts and hoodies to accessories, each item featured bold branding, vibrant gradients, and abstract logo elements, making the merch both stylish and instantly recognizable.
By integrating the festival’s signature colors and typography, the designs ensured that every piece felt like an extension of the event experience. Whether worn by staff or attendees, the merch reinforced the SunBreak brand, turning it into a lasting visual statement beyond the festival grounds.
Motion graphics brought SunBreak Festival to life across stage screens, promotional videos, and social media. Using logo-inspired shapes, vibrant gradients, and animated typography, the visuals created a seamless, high-energy experience that matched the festival’s atmosphere. Whether enhancing live performances or digital content, motion design kept the branding bold, dynamic, and engaging.